This is a simulated project for the National Heritage Board to create a publication that stimulates public interest, promotes greater awareness and appreciation for Singapore's local accents and flavours that we often take for granted due to our fast-paced lives.

Just like a prism's ability to break white light down into its constituent colours, this three-part publication breaks Singapore down to its different types of neighbourhoods.

 

Different residential areas and neighbourhoods give visitors different "vibes". To convey these "vibes", colours are used to depict the way visitors feel when they visit different neighbourhoods. Red, green and blue were used because of the diversity of emotions they invoke. 

Since red is the colour of blood, it is associated with sacrifice, danger and courage. It is also the colour associated with heat, activity, passion, sexuality, anger, love and joy. In eastern cultures, it symbolises prosperity.

Green is the colour most commonly associated with nature, life, youth, spring, hope and envy. When surrounded by green, people tend
to get more relaxed due to the stimulation of pituitary glands.

The colour blue shows cleanliness, strength, dependability and coolness. Light blue shows peace, serenity, ethereal and infinity. The sky and sea appear blue because of an optical effect known as Raleigh scattering.